UX Writing

UX Writing & Microcopy at The Ordinary

How linguistic clarity builds trust in Care E-Commerce. Focus: Declarative Language, Clarity, Procedural Trust.

View more UX & CRO breakdowns →

Trust & Transparency Copy

Transparent language turns usability into credibility

  • Declarative phrasing (Water-free / Alcohol-free)
  • No emotional adjectives
  • Consistent linguistic clarity across all elements
Effect: Trust through clarity.

Guidance & Decision Copy

Linguistic structure creates orientation before choice

  • No superlatives, no hype
  • Factual sequencing – from function to context
  • Even sentence rhythm – calm, precise, self-contained
Users feel guided by clarity. Language provides direction through factual tone.
Clarity builds trust.<br>Trust drives conversion.