AI in skincare e-commerce: From selfie analysis to hyperpersonalization
Many customers don’t know their skin type – the result is bad purchases. AI skin analysis and AI skincare tools create clarity, increase conversions, and retain customers. Douglas & Flaconi are leading the way – now you can also take advantage of this opportunity for your shop.
Beauty & Wellness Shops: Content that Builds Trust & Sales
Learn how to build trust, leverage social media, and increase conversions with smart content strategies in beauty and wellness e-commerce – from skincare and men's cosmetics to supplements and spa products.
Limbic® Makeover in Beauty E-Commerce: How Emotional Design Can Double Your Conversion
Conversion in beauty e-commerce increases when emotions work: The Limbic® model – explained using the example of Nø Cosmetics – shows how trust and purchasing impulses can be specifically activated.
E-Commerce Trends 2025: The most important developments in online retail
Sustainable processes, AI-powered personalization, and mobile-first social commerce will decisively shape your e-commerce success in 2025.